You need the best grapes, said Giovanni Lodali in 1939 -” because here is wine everywhere, so if you do not make the right choices, people will go out and buy elsewhere. “
This vineyard is the story of the harsh existence in the Langa hills. It’s the story of Giovanni Lodali, a farmer and the son of a farmer who started making wine for customers at his small restaurant in Treiso – the only one existing in what was then a small village.
After the war, Giovanni built a house and a large cellar – and this is where he created the roots and hope for the Lodali family, which is closely linked to Treiso.
In 1955, his son Lorenzo graduated from the enology school in Alba. In 1958, Lorenzo and his wife Rita produced his first Barbaresco and Barolo. The business went well and the wine was also sold abroad.
In 1982, Lorenzo died. With her little son Walter, Rita found the courage to continue. She decided to continue with the project, concentrating on the quality and the typical qualities that create a good Barbaresco and Barolo.
In 1998, it was Walter’s turn to pick up a diploma from the Alba School of Oenology, and he was an even younger heir to the family business than his father had been. But he was already involved in the world of wine, and he brought with his new life, care and improvements to the terrain of the Bric Sant’Ambrogio and Rocche dei Sette Fratelli vineyards. He renewed the equipment in the cellar and perfected the winemaking and production techniques.
In 2005 came the first vintage of Lodalis Riserva Barolo and Barbaresco, called Lorens (Lorenzo with Piedmontese dialect) with selected grapes from the vineyards Bric Sant’Ambrogio and Rocche dei Sette Fratelli.
Giovanni, Lorenzo and Walter: three generations with their heart and roots in the Langa area.